When it comes to starting a business, you get to hear terms like “Differentiator,” “Brand Recognition.” But there is one term that doesn’t get much attention, and that’s “corporate design.” Every business whether it’s small, medium or large has a different story to tell. The story is about their vision, mission, strength, USP, etc.
When we talk about corporate design, it is more than traditional graphic design. It is a broad term that is used to cover two main elements: design (like the logo, colors, typography) and strategy (like branding). Let’s discuss them in detail:
• Logo: A logo is a graphic mark or a symbol used to identify the company, product or brand. The importance of graphic design is demonstrated form the design of the logo. A planned logo design attracts the potential clients. It is instantly recognizable and memorable.
• Color: Along with the logo, a graphic designer should also take into consideration the colors to be used in designing a logo. The selected range of colors should get fit in the logo as it is used on a website, advertising, signage, packaging, etc.
• Typography: A well-designed logo is a combination of business and art. With the help of typography balance between the two can be achieved easily. Fonts play a significant role in logo design. Selection of the wrong font can ruin your brand image.
• Branding: Branding has become one of the biggest buzzwords of the decade. A good brand identity design differentiates your product or services from your competitors and provides customers with a strong reason to choose your product. From the logo design to various marketing collaterals, graphic designing skills are used.