Many of us must be relating this with mother earth, green initiatives or saving the planet. But the fact is it has nothing to do with any of them. Environmental graphic design, also known as experimental graphic design or simply EGD, is communicating a story by combining various elements such as color, material, pattern, etc. with the architectural features of the brand. The main aim is to connect the people to places and make their experience memorable, informative or easier to navigate
Providing signs was also prevalent in the historical period where cave paintings were used to tell various stories. However in the modern era (profession is just 40 years old), when a group of designers recognized that they are doing a lot more similar to sign designing, they form Society for Environmental Graphic Design to develop their activities into a profession.