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Label Design

A label design is a visual that differentiates your product from your competitors in the crowd of supermarket shelves. A label generally holds the information such as its maker, manufacturing and expiry date, ingredients, warnings, etc. It helps the customer in making a buying decision. Many types of symbols are nationally and internationally standardized.

For example, a green dot is used to convey that the packaging can be recycled. In countries like the USA, many products including food and pharmaceuticals are required to put specific labels as per law. A creative label design can help the company in building a brand identity and conveys a brand message. It can help the company in pitching the sales.

The designer must have the following before designing a label:

Logo design of the company
Product details
Client preferences from packaging types, shapes to colors.
The copy(text)
Branding guidelines

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