Packaging is not just packaging or merely a wrapper to protect the product. It has gained a lot of importance these days by helping the businesses in increasing the sales volume. Packaging design has the power to communicate a brand story. The design of the packaging should be such that it immediately grabs the attention of the consumer.
If a company is manufacturing any product, they will likely need graphic design services to make it consumer ready. Some designers work in-house for the company, some work in studio or agency and some work as freelancers. No matter how they work, but a good packaging designer should know how to develop the shape, graphics, and style on a package.