The world is moving towards an entirely digital age and if you think your industry won’t be affected, think again. If you’re a real estate agent and have worked based on referrals, cold calls and other traditional methods, let me share some thoughts with you.
According to the National Association of Realtors (NAR), in 42 percent of home buyers in 2017 took their first step towards their purchase by looking online for properties that were available for sale. Compared to that, 17 percent contacted a real estate agent first. If you’ve got a frown on your face from that disparity in numbers – be worried, as it will only get worse.
You’ve heard of the age-old phrase; “If you can’t beat them, join them”? That’s exactly what you should be considering doing.
Thanks to digital, home buyers are entering the process more educated about market conditions, what to look out for in a property and more. Most often start their education process before they’re even in contact with an agent.
Make use of this change and educate your prospective clients first – with your own website.
The actual process of setting up a real estate website isn’t difficult. All you’ll need is a domain name, website hosting, and perhaps either use a website builder to make things pretty and functional.